Are you trying to figure out how to boost your business with SEO? Read this article to learn about local SEO for small business tips. Did you know that 72 percent of customers that performed a local search visited a business within five miles?
If you own a local business, you know the importance of attracting customers organically. Lucky for you, we have a few tips that will help you take your local SEO to the next level.
Read on to learn about these five tips on local SEO for small businesses.
1. Claim Your Business on Google
If you want to improve your local SEO, the first thing you need to do is to claim your business on Google. When you claim your business, you will be more in control of your business’ information.
The process involves you claiming and verifying your business ownership, which will allow you to provide accurate information. You should add your company’s logo, hours of operation, address, website, and customer reviews.
After you have claimed your business, you should be able to reply to customers’ reviews.
2. Focus on Positive Reviews
To create local SEO best practices, it’s crucial you focus on getting your customers to leave you positive reviews. Having customers leave reviews on Google will improve your ranking and give your business more credibility.
Because not many people want to take the time to leave a review, it’s essential you encourage them to leave a review.
Offer your customers incentives or a discount if they leave you a review. Don’t fret if they leave you a negative review, as long as you take the time to make it right.
3. Voice Search Optimization
When people search for a local business, sometimes they use their mobile devices to speak their requests. If you want to take your local SEO to the next level, you should optimize for voice search.
For example, if you run a plumbing business in Chicago, you should optimize voice searches. When your customers search for “plumber in the south side of Chicago,” you want your business to pop up.
4. Tailor Content for Local Searches
To improve your local SEO, you need to focus on creating content to grab local customers’ attention.
You can create content, such as blog posts, stories, events, videos, and more. For example, if you’re a realtor, you can write a blog post on how to find the best real estate agent.
If you need to learn more about creating content, check out some good tips for SEO marketing.
5. Optimize for Mobile Searches
When people search for a service on the go, chances are they use their smartphone. In fact, 90 percent of people have access to the internet on their mobile phones.
If your website is not optimized to fit a mobile screen, they might choose to go to a competitor. You want those looking at your website on their computer to have the same experience as someone using their home.
Follow These Local Seo for Small Business Tips
Now that you know more about how to take local SEO for small business to the next level, it’s time to improve your rankings. Remember to optimize for mobile, create content, use voice search, claim your business, and get some reviews.
If you enjoyed this article and you would like to read more tips, check out the rest of our blog.