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Did you know that church membership in the United States has been declining since 1999?
A church needs to do everything it can to attract loyal followers. That includes adopting modern technology and creating church websites.
Are you wondering how you can make your church website design a successful tool for attracting more and more followers? Keep reading to learn all about 5 website design tactics that work.
1. Create a Blog
No church website is complete without a dedicated blog. This is where you can post high-quality and engaging content regularly. By strengthening each post with SEO (search engine optimization), you can significantly increase the amount of traffic that gets directed to your website.
SEO takes a lot of training and know-how to get right. If you’re feeling a bit overwhelmed, then you should check out these SEO FAQ videos.
2. Make It Mobile-Friendly
Believe it or not, many people visit websites through their mobile phones. This is why it’s crucial to have a website that’s optimized to be mobile-friendly.
The last thing you want is to lose potential followers because they can’t navigate or even access your website.
3. Invite Visitors to Subscribe
One way to obtain loyal followers is by having an email list. Every visitor to your website is an opportunity to increase the size of that important list. You can do this by having a pop-up box that invites a visitor to subscribe.
After they’ve consented to give you their email, then you should send out updates that pertain to everything relevant to your church and religion in general. It’s important to make these church marketing newsletters informative. That way, your subscribers will stay with you.
4. Cater to Special Needs
You may have visitors with special needs. With a traditional website, it might be hard for them to read the text or click the links, for instance.
This is why it’s important to make your website inclusive and friendly toward any people with special needs. Also, the website could be customizable to fit the colour scheme that’s most comfortable for a certain visitor.
5. Don’t Forget Basic Pages
No matter what kind of website you’re making, it must have the basic pages that most visitors expect to see. For example, the ‘Home’ page is essential for reorienting visitors after they’ve been clicking around your site. Your ‘About’ page can let people know the story behind your church and what your mission statement is.
People who are interested in your church will want to contact you, whether by phone or by showing up in person. This is why you can’t forget a ‘Contact’ page that lists your number, email, and physical location.
Ready to Excel With Your Church Website Design?
Now that you’ve learned all about the 5 church website design tactics that work, you can start attracting more and more worshippers.
Do you want more expert tips and tricks when it comes to marketing, technology, and so much more? You can stay informed by bookmarking our website.