Top Social Media Statistics Every Marketer Should Know

Top Social Media Statistics Every Marketer Should Know

Post Summary.

Reading time: ~4 minutes

  1. 1. 3.8 Billion Uses Are In Social Media
  2. 2. Social Media Marketing
  3. 3. Chatbot Usage Is Increasing
  4. 4. Influencers Help Build Brand Trust
  5. 5. 60% Of People Use Social Media For Shopping Inspiration
  6. 6. Video Uses Money
  7. 7. 79% Of Facebook Ad Profit Come From Mobile
  8. Final Thoughts

In recent years, social media has become a vital component of most people’s daily lives. It’s a critical benchmark for marketing, communication, and new information transmission. There’s no doubt that social media platforms have become important news and information sources. That isn’t all, though. Customers connect with social media sites in a unique way.

With the popularity of social media platforms expanding, each forum now has its followers. Like any population, it should be able to share its passions on a platform. Keeping up with the newest social media data will help you improve your marketing approach and plan your company’s social media activities.

By the way, here’s a social media marketing statistic that will show you step-by-step strategies for generating revenue through social media.

1. 3.8 Billion Uses Are In Social Media

Knowing how many people are using social media is the first crucial thing you should know as a marketer. According to research, at least 3.8 billion people have one social media account. As a business owner, your target audience must be on social media platforms if you need to reach them. To know how many people visit the most popular platform is through breaking down the number as follows:

· Twitter gets about 330 million people every month.

· Facebook monthly users are about 2.5 million.

· YouTube has more than 2 billion users logging in every month.

· Instagram sees 1 billion unique users every month, and Facebook owns it.

There is a chance that users on Instagram also watch videos on YouTube, showing that many users overlap between social platforms.

2. Social Media Marketing

Brands are still incorporating social media into their marketing strategies. They’re working with everything from influencer marketing to story commercials. You can use social media to get low-cost marketing, communicate with your customers, and establish brand loyalty. However, because each social platform monitors activity differently, it’s impossible to determine the exact social media impact.

You can increase that by using the LinkedIn platform to run your campaign. There is significant growth of users in that number of followers, which will be helpful to drive your sales. Join today and create an account to buy LinkedIn followers to view your content as they share. Over 70 % of social markets are using this platform to run their campaign.

3. Chatbot Usage Is Increasing

Given the quick adoption rate of any handy or beneficial technology, social media’s continuous success should come as no surprise. However, social media is storming the world, owing to both of these forces.

Since last year, the use of social media is increasing by 15% globally. According to such figures, over 415 million new users are joining social media yearly. That brings the global number of social media users to 3.196 billion.

There are a lot of users and a lot of marketing opportunities there. However, as technology becomes more available in more nations, the figure is rising rapidly.

Top Social Media Statistics Every Marketer Should Know

4. Influencers Help Build Brand Trust

Influencer marketing is quite popular right now. Brands are increasingly relying on social media platforms for marketing for a variety of reasons. Consumers claim to rely on influencer recommendations on social media to help them make shopping decisions in 49% of cases.

These suggest that if consumers trust an influencer’s advice, they are more likely to acquire the brand. That social media statistic demonstrates how marketers may leverage influencers’ ability to mobilize out to their audience.

5. 60% Of People Use Social Media For Shopping Inspiration

60% of consumers use social platforms for shopping inspiration. The marketing team will promote your brand depending on the consumers’ behavior of purchasing online. The brands that have a strong presence will get more consumers. You might miss out on the opportunity to showcase products, promotions, and positive customer reviews if you are not posting regularly.

Also, you might not get enough traffic, exposure, or engagement compared to severe social media marketers. Always remember that the majority of people participate in shopping inspiration every day if you think about browsing.

6. Video Uses Money

Video is one of the most popular types of marketing on the social channel today, thanks to social platforms like Instagram’s IGTV. Of course, there are numerous justifications for it as well. Regardless of age group, video viewing is simple.

You can see where the money is going and how it is spent, which is crucial for marketing. Video marketing uses the same traditional performance measures as cinema, television, and advertising. They will, however, come with the extra benefit of more precise user data since digital technology correctly detects usage and engagement and saves that information for analysis. So, the standards for a good product are well established, allocating a budget for video production is significantly easier.

7. 79% Of Facebook Ad Profit Come From Mobile

Mobile marketing goes hand in hand with social media. According to research, about 50% of all internet traffic is from smartphones. Without considering your mobile users, it’s nearly impossible to have a comprehensive marketing strategy. Over 79% of all Facebook ad profits come from phone and tablet users despite half of the search traffic coming from such users.

Mobile users are more likely to click on your videos, engage with your content and click on your marketing campaigns. The marketers can get a message about how to create content for their followers through such statistics. Optimizing your Facebook ads for people using their smartphones to browse social media is the best way to get engagement.

You need to make sure that your ad copy works well with touch screens, short and sweet, and focuses on your audiences’ challenges and goals. You will see significant marketing results if you spend time optimizing your Facebook advertisement for smartphone users.

Final Thoughts

Social media will continue to play a crucial role in how customers and businesses communicate in the marketing space. Always use your social media profile to engage with your audiences. Keep the discussed tips if you are thinking about how to connect with your customers. We hope this helps you decide on your sale strategies.

Thank you for reading!

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