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Social Media Tactics
Today, every business needs to have an online presence regardless of whether it is doing e-commerce or not. However, only having a website or listings in various business directories is not enough. Businesses need to be on social networking to increase their brand reach and engage with customers to achieve top-of-the-mind-recall and boost brand loyalty.
Why social media?
There are many reasons businesses should be on social media. The first reason is that social media platforms have a lot of users. For example, as of January 2017, Facebook had over 1.86 billion active users and Twitter had 319 million active users. This means that if your business is not on social media, you are missing out on a lot of potential customers. The second reason is that social media platforms are a great way to connect with customers. They provide a platform for customers to give feedback and voice their opinions about businesses.
This two-way communication allows businesses to build better relationships with their customers and understand what they want.
The third reason is that social media platforms are a great way to market your business. You can use them to share news about your business, post discounts, and coupons, and run contests and giveaways.
The fourth reason is that social media platforms are a great way to get insights into your customers. You can use the data collected from social media to understand what your customers like and don’t like, what they want, and how they interact with your business. The fifth reason is that social media platforms are a great way to improve your website’s search engine ranking.
Some of the most important tactics for building a vibrant presence on social media:
Choose the Best Social Media Platform
The first step in establishing a strong social presence is selecting the platforms. You need to find out which of the innumerable social networks your target audience uses the most and choose a few from them for your marketing activities. Attempting to be on too many platforms simultaneously will spread your resources thin and you will not be able to do justice to content marketing and engaging customers.
Be Consistent in Your Posting
The only way you can build relationships with your target audience is by engaging with them regularly. You must ensure that you post on the selected social networks consistently. By doing so, your target audience will have more opportunities to encounter and engage with your posts. A regular posting schedule will also encourage new customers to start following you. The number of times you need to post in a week depends on your business niche. If you post too many times, you can annoy your followers, while posting too little can make them forget you. However, you should not post less than four times a week, says a Forbes report.
It is vital to appreciate that social media is not about selling. It may be a small part of it but its real value is to establish your authority and credibility and connect with your target audiences. Unless you post original, engaging, value-added content relevant to the target audience, you will not be able to generate the engagement you are looking for. Providing high-quality content that informs and entertains is the only reason people want to follow you. Be sure to present your content in a way that the posts represent your brand and attitude.
Create Engaging Content
The type of content you post on social media is as important as the regularity of your posts. If you want to engage customers and make them follow you, you need to create content that is both informative and interesting. This could be anything from articles related to your niche, infographics, images, or even videos. You can also conduct polls or contests to increase engagement.
Write Interesting Titles
One of the easiest ways to get people to click on your posts is by using catchy and interesting titles. The title of your post is the first thing that people see, and it needs to make them want to read more. A title should be compelling and tell the reader what to expect from the post.
Creating a social media strategy can be overwhelming, but it is very important for businesses of all sizes. By following the tips mentioned above, you can create a social media plan that will help you reach your target audience and increase brand awareness.
Social media has become an incredibly important part of marketing, and every business should have a social media strategy. However, creating a social media strategy can be overwhelming. There are so many platforms to choose from, and it can be difficult to know which ones to focus on.
The first step is to determine which social networks your target audience uses the most. Once you know that, you can focus on a few platforms and post regularly. You should also make sure to create engaging content that will interest your followers.
A great way to increase engagement is by using catchy and interesting titles for your posts. The title is the first thing people see, so it needs to make them want to read more. You should also try to be consistent with your posting, so your followers know what to expect.
Focus on Engagement
The most important reason for being on social networks is to boost your engagement level. When you post interesting content, you must ask a question, spark a debate, ask for opinions, request user-generated content, etc. However, having done so, it is equally important for you to respond to each comment or question by users. It will show your target audience that you do not take them for granted and are genuinely interested in them. Failing to engage with customers will mark you as lazy or indifferent, which will pull down your credibility.
There are other social media marketing tactics that businesses should be using in order to remain competitive. These include using paid advertising, targeting influencers, and using social listening. Paid advertising can help businesses target their audience more specifically and achieve better results than organic posts. Influencer marketing is the process of partnering with key individuals who have a large following in your target market and convincing them to promote your product or service. Finally, social listening is the process of monitoring various social media channels for mentions of your brand or keywords related to your industry and responding accordingly. By using all of these tactics, businesses can create a strong social media presence that will help them reach more customers and boost their bottom line.
Whatever you do to market your business on social platforms, you must be authentic. Just because the platform is different should not be the reason for you to project your brand in a way that is different from what they experience through other customer touchpoints. You must be true to yourself and use the platform to present yourself more informally and candidly.
Thank you for reading!