If you are thinking about creating an app, you’ve probably been overwhelmed by all the information you find online, each with contradictory advice on what you have to do to succeed.
If you have no experience developing and marketing apps, it is oftentimes hard to distinguish the good advice from bad. That’s why this article will help you with the basics and pave way for you to go and read more advanced stuff with a critical eye.
1. Just Start Developing
While there’s a lot of time for planning, if you’re serious about developing an app, then you should start right away. While it might be comfortable to construct the perfect app in your mind, unless you get down and dirty in code, it is hard to know which ideas are worth implementing and which ones are useless.
Furthermore, practical work will give you first-hand experience with all the common problems one may face when developing an app. When you’re actively developing an app, and you implement what you read somewhere directly and it isn’t efficient or doesn’t work, that gives you real data on what’s true and what’s false. Staying theoretical only means you don’t get to test your ideas out in the real world.
If you ever get stuck and still want to develop the app because you trust the idea, you can always outsource it to other software developers to pick up where you left off.
2. Let the App Speak for Itself
Knowing how to proceed with an app is quite difficult. Most developers starting out have a lot of new ideas they are dying to implement, but this usually results in bloated applications with no sense of purpose.
If your goal is to create a successful app that will do well on the app market, you need to consider a few things:
- Who are you targeting with your app? Learning which demographic is most interested in your app helps you stay focused on aspects that will cement your app’s position as useful in your user’s mind. If you’re not sure, you can hire a marketing or SEO company (like Neadoo Digital SEO agency) to handle the market research for you.
- Before spending a lot of time and effort developing a new feature, you should do some basic market research to see how popular and in-demand that feature is for the type of app you want to develop. It would be terrifically useless to spend months on developing a new feature that no one wants.
- If possible, have some laypeople test out new features before you roll them out to the public. It’s difficult to separate yourself from an app you’ve spent a lot of time developing so you won’t be able to effectively gauge the quality and accessibility of new features, and you can always make use of an untrained eye to point out those issues.
3. Don’t Be Myopic
It’s important to have long-term visions and plans. It is likely that you’ll get lost in the code and don’t know how to plan for the app to survive and stay popular for a substantial amount of time:
Adjust your plan proportionally to the popularity of the app. When you’re just starting out and no one knows about you or your app, do not spend a lot of time creating long-term plans. It’s more than likely your app needs serious revisions and maybe even re-targeting and rebranding, and if that is the case, all the time you’ve spent on creating a plan will go to waste.
On the other hand, if the app is starting to get established in the market and you see constant activity, you should have a detailed plan outlining the new features you might want to develop or new markets you want to expand to.
Always be data-driven, even when it comes to long term plans. With data, you can see wider trends, and you can effectively capitalize on them if you’re smart about it. Having a plan that’s not based on data is a recipe for failure.
I am sure that these points will definitely help you in your software development and as a beginner, you must keep them in mind to create a successful app for your business or needs.