In this article, I’m going to give you my top 10 best tips for designing a Logo. But before we go into the detail of this, let’s have a brief overview of the importance of Logos.
Let’s start the discussion…
Importance of Designing a Logo
Logos are used by companies to help define their brand. Companies often invest huge sums of money to develop a memorable logo. They use these logos to help convey their brand message. However, the ways that logos are designed, have changed quite a bit, thanks to the modern digital age.
In the past, technology was not that advance and Logos were limited to television ads and print media. Because of technology, traditional branding concepts have been replaced with social media branding concepts.
Global companies invest thousands of dollars to create memorable logos that embrace what their company offers and stands for. Logos are designed to convey the brand’s message. The ways that a company designs a logo has changed over the years.
Here are the top 10 tips to help you create a logo that embraces the digital era.
10 Tips for Designing a Logo Like a Pro
Now, It’s time to dig deep…
1. Research Your Client’s Business
You must understand the business values, market competition, customer profile, and brand message when developing a logo for your client. Ask your client for details about the customers, the markets that they are in and any pertinent details about their company.
If any details are missing, do some market research to help you better understand the company. During this phase of the design, you should not be concerned about the aesthetics of the logo.
2. Keep Your Logo Design Simple and Clean
One of the characteristics of a design that is memorable is a clutter-free, simple symbol that embraces the business. Many designers use minimalistic design principles and flat designs when creating a logo.
Less is more when it comes to logos…
Create a clean looking design in the digital era that can be viewed on an electronic device like a mobile phone. You want a logo that will look impressive on websites and will work well with the website’s design. You can accomplish this by using just a few colors, elements, fonts, etc.
3. Create a Design that is Flexible
The logo that you are creating will appeal across multiple digital channels. Therefore, you must consider all channels when you are designing a logo. Consumers use a number of different digital channels. Consumers want to use and gather information in their own unique way.
For example, a consumer may want a personalized logo. This should be kept in mind when designing a logo.
Many companies are making their logos animated for this purpose. Make sure that your design is flexible. People will use logos across different channels. Many people create logos using online tools like a logo maker to custom design a logo.
4. Design Your Logo for Mobile Viewing
Marketers must understand that apps are used in the modern business world. Many apps use ads as part of their design. You must have a well-defined strategy for mobile apps to stay relevant. As you can see, mobile devices have impacted logo designs.
Market’s must embrace mobile logo design to maximize the effectiveness of their design. You must think of your users’ experience when designing a logo. Your logo must be compatible across all different screen sizes.
Once you have created the logo, test it on numerous devices to ensure it is compatible. You will also want to ensure that the logo appears properly in the app store before you design your logo online.
Finally, ensure that consumers can quickly discover your logo in the app store. Users also like to share logos across social media, so make sure that your logo can be shared.
5. Create a Message Using Your Logo
Logos should include bright, eye-catching colors; however, if the logo does not convey a message, it will fail. When people look at a logo, they look for a message. The company’s message must be able to be conveyed as soon as a consumer sees the logo.
A logo with a brand message will become a permanent tool for promotion of the brand.
For example, the Amazon logo is known throughout the world. It is comprised of an arrow that forms a smile and connects the letter A to the Z. This symbolizes that the e-commerce site sells everything from A to Z. The smile symbolizes customer satisfaction.
The FedEx logo is another design example that sends a message to its consumers. The arrow found in the white area, tells the customer that delivery occurs quickly.
The first requirement when creating a design graphic, including your business card, logo, letterhead, etc is the brand message. So it is imperative that you create a precise message in all of your graphics.
6. Choose Strong Colors
The colors chosen for your design should have cool undertones. Additionally, you want to choose colors that look great on different screens and at different resolutions. Never incorporate a color for this reason alone.
You want to ensure the colors that you choose is relevant to the company’s branding message. Each color evokes emotion, so make sure you choose colors that create the emotion that you want your consumers to feel.
For example, if you want to evoke strong emotions like passion or aggressiveness opt for red rather than another color.
Social media platforms often use blue in their logos because blue is known for socialization and intelligence. You can also opt for monochromatic colors. Monochromatic colors like white on black, white on color or black on white offers you greater flexibility. However, full-color logos tend to work best with digital applications.
7. Use a Scalable Square Image
Most digital platforms require a square image for the profile picture. By creating a square, scalable image you can upload your logo as your profile picture. You will need a square logo image for most social media websites like Twitter, YouTube, Pinterest, Instagram, and Facebook.
You will need to create a square image to help build your brand image on social media sites. When creating a logo for small applications, you will need a bolder version of your logo.
8. The Ability to Reconfigure Your Logo
The digital world is vast and has a large number of applications according to www.imagegroupuk.com. You will be using a variety of applications to reach your audience, which means that you should create a logo that allows you to remove or add different elements based on the application. There may be situations where you’ll need to combine your logo with different fonts.
9. Combine Fonts and Logos
The are thousands of fonts available online for free. Many of these fonts are high-quality. These high-quality fonts were once expensive; now, however, most are free or offered at a very low cost. Never settle for a substandard font.
Make sure you choose a font that is easily downloadable and used in a number of applications, including PowerPoint or Word.
10. Your Logo Should Be Scalable
Your logo will be viewed on a variety of screen sizes, including:
- mobile phones
The logo will also appear on large screens like billboards. Your logo must be compelling and distinctive on a variety of screen sizes. avoid a design that is overly complicated as it can confuse your viewers. Instead, opt for a logo that uses only one to two different typefaces and colors.
Nowadays, logos are very important to your business. If you follow my tips for designing a Logo you will not only get brand awareness but you will also attract more customers.
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