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Search engines are the way the world looks for content and answers to questions. As a business owner, it’s imperative you make sure you have a healthy SEO ranking. While it can be overwhelming building SEO and your web presence, there are a few things you can do to simplify the process.
From SEO tips to the importance of SEO keyword ranking, we’ve rounded up five of the best SEO hacks. Here’s everything you need to know about improving your website’s SEO rank.
1. Establish Your Target Keywords
Your SEO ranking is dependent on several factors. Target keywords are one of the most important. You and your SEO company will want to choose primary keywords that reflect your brand. Think about the words that most represent your goods or service.
These words will be the most relevant to what you offer. You can see what words are searched the most by doing a little digging into your website’s back end. Here, you’ll find what words are searched for the most.
2. Set up on-Page SEO
Once you’ve chosen your keywords, you’ll want to use these in as many places as possible. The process of optimizing webpages with your primary keywords is known as on-page SEO.
Use them on product pages, headlines, blog content, and throughout the website. You can also use them in your URLs, title tags, meta descriptions, and image ALT attributions. The more you use them, the better in terms of ranking.
3. Put Together a Content Strategy
The next most important thing is to make sure your visitors have quality content to view once they get on your site. One of the best ways to do this is by developing a content strategy.
You want to be the authority on your brand or service. The more you’re posting, the more search engines will view your site as a credible reference. Keep your brand accountable by maintaining an editorial calendar and setting content goals.
4. Build Up Your Links
Links are another essential SEO tactic. You want to create a strong network of inbound and outbound links to your website. Google and other search engines place a high value on the quality and quantity of these links.
Guest writing, interviews, and blogs are a great way to utilize these links. Other sites will be more likely to promote your content when it’s useful and well written.
5. Re-Use Existing Content
Another great way to boost your SEO ranking is by repackaging old content. Your current content won’t cost you anything either. You can give it a refresh by updating it and sprinkling in your primary keywords.
Boost Your SEO Ranking Like a Pro
Now that you have the basics down, you and your professional SEO team can come up with a plan that helps your presence and SEO ranking grow. Once you have your new strategy in place, make sure to follow up and see what is working and what isn’t.
One of the best things you can do to keep your ranking up is to stay consistent. Keep up the quality content and using those primary keywords. For more SEO and marketing tips, check out the blog section for great resources.