Reading time: ~4 minutes
Advertising is the soul of every business. It would help if you never failed in this regard at all. As a dentist, you need to keep the flow of clients going to remain in business. COVID-19 pandemic had and is still having effects on many people and businesses.
While there is considerable relief in many parts of the world, some areas are still battling the pandemic.
If there is a respite already in your part of the world and you want to get back to business, you will have to put in a lot of work to get started again. Your focus should be on how to tell your clients that you are available again and cause them to respond fast.
If you do not know how to go about that, the information provided here will enlighten you on how to go into SEO Marketing for your dental service post-COVID.
Tele-dentistry can help
One of the best ways to advertise your dental; services post-COVID is to work on your teledentistry programs.
If you do not have such a program already, it is high time you established one. If you already have it, you should improve it to attend to more customers more effectively.
Teledentistry is a remote service that can act as stop-gap measures to enable you to push the services to your customers’ homes without causing them o drive down to your dental clinic.
Teledentistry will enable your organization to provide remote consultation services that will help you to offload the backlog of patients’ needs faster. It can equally boost your revenue a great deal.
It will help to reduce the number of people that visit your clinic to the barest minimum also. Additionally, it can boost the reputation of your organization.
Search engine optimization can help
The best way to get the word out there on the internet is via search engine optimization. Dental Website SEO has to do with activities or operations that can make your website a lot more visible to search engines.
It is the best way to market your service these days. If your marketing goal is long-term, the best way to go about it is via search engine optimization. Search engine optimization is more or less a future investment. It will help your organization to build a formidable reputation.
Making sure you host your website properly to improve its visibility is an essential part of SEO. Also, thanks to SEO—clients from far and wide can easily locate your service via the internet. This will undoubtedly bring in moiré clients.
You can even manage the search engine optimization so that only people from your locality can access the services you offer.
Search engine optimization can help you to establish authority and also acquire backlinks. It can equally help you add fresh and engaging content to your website regularly to make you more readily available on the World Wide Web.
Get COVID-related contents
COVID-19 might have died down considerably in several parts of the world, but it is still a much-talked-about topic and can help you bring in new customers.
What you need to do is to create web contents that are related to COVID-19 and post such content on your website.
You can also post the contents on article submission sites and include links to your website in the content. This is one sure-fire way to bring in new clients after COVID 19.
You can equally include COVID-19 as a part of your keywords. However, make sure you do not use the keywords excessively not to get flagged by Google.
The content should be informative and enlightening. This way, it will interest more people in reading it, and they will equally find their way to your website.
Although it’s in a different niche, you can also learn something from how an RV trailer repair business uses content marketing to drive more sales to their business.
Who are your current competitors?
Before you start your dental SEO marketing post-COVID, you should first find out about your current competitors. Good knowledge of this will help you to determine the best way to boost your marketing effort.
Find out what the competitors are doing and include this in your own marketing strategies, and you will become formidable in your local dental business.
Has the competitor launched new products and services? Conducting a new competitive analysis will help you to know this.
It will also help you know how those new products and services affect your competitors’ popularity.
If your competitor does not include certain things that can boost sales, you can include them in your own SEO effort, and it can help you get ahead in the dental profession post-COVID.
Time to review your business goals
The marketing strategies you employed before COVID may not be effective again after COVID, and it will be time for you to change those strategies.
Find out if the goals are still valid post-COVID. If they are not, you should review them and make necessary changes to fit the prevailing circumstances.
You may not have to discard the old goals completely; you may only need to modify them and add some new ones.
After making changes to your business goals, you should update these goals in your Google Analytics, which will help you track them accurately.
How to manage paid advertising channels
If you want a faster advertising result for your dental search engine optimization, you may want to consider paid advertising. It can cost you some money, but you will almost always get value for money.
There are different paid advertising channels out there. If you are already using some of them, list them out and assess the results you are getting from each of them.
You can keep the ones generating the most results and stop using the ones not generating any results.
This will help you to save a lot of money and consolidate your marketing effort. Don’t forget to grow your email list as well so that you can market to your list in the future.
You may also want to test some other new channels that surface post-COVID. Who knows, those new channels may bring in more customer flows than the old ones.
A perfect marketing channel you may want to explore is TikTok. It came to being after COVID-19, and many businesses have benefited a great deal from it.
Thank you for reading!