Are you a beginner and want to learn SEO Basics? You are landed on the perfect page as here I am going to go into the depth of the topic and try to explain it to you as much as I can in this single article.
In this article, I am going to discuss:
- How to do Keyword Research?
- What actually is SEO ( On-Page and Off-Page )?
- Useful SEO Tips for Beginners.
Let’s start the discussion step by step in detail…
1. How to Do Keyword Research?
Search Engine Optimization or SEO begins with Keyword Research. This is the first and most crucial step and without proper keyword research, you cannot rank your site higher in Google or any other search engine.
There are 2 ways to do keyword research:
As this is a beginner’s guide so I am going to tell you the free method.
As a beginner, you should take into consideration the following things before choosing a keyword:
- You have to choose long-tail Keywords
- The competition of the keywords should be low
- The keyword should have good search volume
I know you are asking yourself…
What are Long Tail Keywords?
Here in the screenshot, you can see that the first 3 keywords are long-tail keywords (having more than 2 words). Such keywords are easy to rank and as a beginner, you must focus on long-tail keywords.
The rest of the keywords are short tail or middle tail keywords and they are a bit difficult to rank.
Now, let’s move on to the next question…
What is Keyword Competition and Search Volume?
Look at the below picture here you will see the Competition and monthly searches of the keywords. There are keywords with low and medium competition and they also have very good monthly search volume.
You can clearly see that there are some keywords with low and medium competition and as a beginner, you have to select such keywords but with good search volume like in my example.
Why I am emphasizing that you have to choose low competitive keywords because they are easy to rank and with time when you build authority in search engines then you can choose later on the medium or high competitive keywords.
Now, let’s move on to our next step…
- On-Page SEO
- Off-Page SEO
On-Page SEO Basics
As the name indicates here we have to do optimization on the page.
But the question is: How?
Don’t worry this is what I am going to answer. Just Keep Reading…
After selecting the keyword you have to produce good quality content around it and have to place your keywords strategically and within a limit, so search engines can understand the topic of your page and rank it well.
Keyword Density means, how many times a keyword should come in the content. There is no exact value for this but let me tell you my formula for adding keywords.
I recommend for every 150 words put your keyword 1 time. For Example, if you write an article of 600 words then you have to use your Focus Keyword ( main keyword ) 4 times and, of course, you have to use it naturally and in a flow.
The proper placement of a keyword is also very important and you should place your keyword on the following important places:
- Title Tag (only 1 time)
- Meta Description (only 1 time)
- URL (Permalink)
- H1 Heading (only 1 time)
- H2 Heading
- In the First Paragraph of the content (only 1 time)
- Middle of the content
- In the Last Paragraph (only 1 time)
Length of the Article
Google loves in-depth long-form articles and you should also stick to it. The days of writing short articles are now gone and you have to put your efforts into writing high-quality articles.
Now the question is; How long should the article be?
This question is very difficult to answer because there is no fixed rule but on a general rule try to keep the length to a minimum of 1000 words and a maximum of anything.
Heading and Description
The length of heading and description and the keyword placement in it also plays an important role in ranking your site for your Focus Keyword.
In the Heading use your Focus Keyword at Start, start means begin your heading with your focus keyword (not necessary) and keep the length of the heading between 50-70 Characters.
In the description, you can use your focus keyword where you want but keep the length between 120-150 Characters and do not use your keyword more than once.
Images in the Article
Add at least one image in your article related to your content and place your keyword in the Title and ALT Section of your Image.
Keyword in the URL
Add your Keyword in the URL or Slug of your Article like I did. My opinion is to add just your keyword and do not put any other word in the URL. This will not only make your URL look beautiful but also help in the ranking to some extent.
Off-Page SEO Basics
After learning all the On-Page SEO Basics now it is time to learn Off-Page SEO. According to some experts, Off-Page SEO carries more than 50% weight in total SEO.
In this, we have to build off-page authority to gain higher rankings in Google or any other Search Engine.
Web Directory Submission
In Google, search about the list of web directories and submit your website there but make sure that you do the proper submission by choosing the right category ( niche related ) and by adding proper headings and descriptions.
Please Note: Do not overuse this technique (3-5 links are enough) as this is not liked much by Google and also don’t go for paid submissions.
Do commenting in your niche on different blogs and in the URL section add your website or blog link. Too much of anything is bad, so avoid spamming links everywhere.
You can also build some authority and link diversity by making some profile backlinks. There are many sites like Apple, Amazon, IBM, Microsoft, Twitter, etc which allow anyone to create profiles with a link back to your site.
According to me, 5 to 10 Profile Links are more than enough.
Guest Posting is one of the oldest methods of building backlinks.
Search for the sites that allow the guest posting in your niche and contact them and ask them that you want to contribute. If they accept you just provide articles according to their requirements and get high-quality backlinks.
This is my favorite method of building authority and gaining rankings quickly.
Social Bookmarking and Social Media Sharing
You can also bookmark and share your site on different platforms like
- Twitter etc…
Google pays attention while ranking your site that how popular you are on social media.
…these are some of the best ways to build backlinks but only building links is not enough you also have to Index backlinks in Google. Otherwise, they are as you have not created them.
Useful SEO Tips for Beginners
Those who don’t know much about SEO they must first learn it properly before implementing it. Following are some useful SEO tips which you must follow to gain the desired results in and beyond:
- As a beginner, you should never buy backlinks until you properly learn the right way to manipulate Google
- Be consistent in building links and do not build tons of links in a single day, as this is not a natural way
- If you want to work a long time then do not build spammy links
- Write good quality articles and spread them on social media. Do not immediately build links to your newly created articles. Better is to wait a few days
So, guys, I have covered up all the SEO basics for the beginners as good as I can in this article but if you think that still, something is missing you can ask me in the comments. I will be happy to answer your questions.
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