Making Your Youtube Business Channel Stand Out Three Quick Tips

Making Your YouTube Business Channel Stand Out: Three Quick Tips

Post Summary.

Reading time: ~5 minutes

  1. Making Your YouTube Business Channel Stand Out
  2. The Difference Between a Personal YouTube Account and a Brand Account
  3. Growing Your YouTube Brand Account
  4. Leveraging Your Brand Channel Across Other Social Media Platforms
  5. Separate Your Videos From Others
  6. Make Your Videos More Engaging with Creative Lighting Techniques
  7. The Difference Between Soft Light and Hard Light
  8. Use a Green Screen for Unlimited Creative Possibilities Possibilities
  9. In Conclusion

Making Your YouTube Business Channel Stand Out

When you are in the beginning stages of any endeavor, it is essential to have a solid foundation to build upon. Building that foundation means that you have important parts of your business set up correctly from the get-go. When starting a new YouTube channel, you want to make sure that you are taking advantage of all the tools YouTube offers for creators. In this article, we will explain the difference between the YouTube account types and give you suggestions on what is best for different situations.

The Difference Between a Personal YouTube Account and a Brand Account

Figuring out how to start a YouTube channel can feel complex at first, but it is not. Let’s look at the difference between a personal YouTube account and a brand account. A personal YouTube account is the simplest type of account. It is suitable for content creators who just want to share personal videos with friends and family. A personal account is not meant for a business or promoting products.

A brand account is for businesses or individuals who want to promote and sell products or services. A brand account allows you to create a business profile, add links to your website, and track how many people view and subscribe to your channel. Brand accounts also have the ability to use a custom URL, which is a great way to promote your brand.

When you are in the initial stages of any endeavor, it is crucial to have a strong foundation to build upon. Building that foundation means that you have important parts of your business set up correctly from the get-go. When starting a YouTube channel, you want to make sure that you are taking advantage of all the tools YouTube offers for creators.

Growing Your YouTube Brand Account

There are many different ways to increase the audience on your YouTube account. There are a few tips that should help you accelerate that growth, however. First, make sure to use strong keywords in your titles and descriptions. This will help your videos show up in search results. TubeBuddy, which uses YouTube analytics, is an excellent service that can help you with keyword research. Make sure you are looking for keywords that have a decent amount of monthly searches yet competition that is low enough for you to move up in the rank for the keyword. Learning how to do keyword research can take a bit of time, but it is well worth the effort.

Another great way to grow your audience is by collaborating with other creators. Collaborations are when two or more people work together on a video. This can be a great technique to reach new viewers because collaborators often promote each other’s videos. Building a strong network with other creators is a great way to learn from others’ experiences. Finally, make sure to respond to comments and engage with your audience. This will help you build a connection with them and show that you care about their feedback. These tips should have your viewership rising at a steady rate.

Leveraging Your Brand Channel Across Other Social Media Platforms

While YouTube is your primary target for growing your brand, don’t overlook other social media platforms as a source for more viewers. Social media platforms are great for advertising on and sharing teaser videos to get people to click over and watch your video. To advertise on social media channels such as Facebook, Instagram, and Twitter, you should use the same strong keywords you are targeting for YouTube. This will help your videos show up in the search results on those platforms. Additionally, make sure to use the same profile picture and banner across all of your social media platforms. This will create a unified branding strategy that will make it easier for potential customers to find you.

Separate Your Videos From Others

Being Unique and separating yourself from others is important when it comes to the quality of your videos. Many times people focus on the camera or the audio when improving their videos. Oftentimes lighting is overlooked. Lighting along can vastly improve the quality of your video and make it look more professional. Shooting in natural light is preferred for many creators, but bringing some lights in can set you apart from others. Lighting gives a more polished look to your videos.

Make Your Videos More Engaging with Creative Lighting Techniques

Make Your Videos More Engaging With Creative Lighting Techniques

Coming up with some creative lighting schemes doesn’t have to be complicated. Start with something simple, like a key light on the side of your subject. This will give some depth to the person’s face, adding a little drama. You can also use backlighting to create a more dynamic look. Backlighting is when you have a light source behind your subject. This will create a halo effect around them and make them stand out from the background. Try using a light behind your subject and one in front to really make them pop. The key is balance and knowing how much light to use.

If you want to take your lighting a little farther, try adding some accent lights to the background. This will take some experimentation but is worth your effort. Background lights shouldn’t be too overpowering but should add some interest to the background. Experiment with different colors and see what looks best. With a little creativity, you can take your videos to the next level with some simple lighting techniques.

The Difference Between Soft Light and Hard Light

Learning the difference between soft and hard light is important because it can affect the emotion portrayed in your YouTube video. Soft light is generally more flattering and tends to be more forgiving when it comes to skin tones. Hard light is harsher and can create more shadows. This type of light is often used to create a more dramatic effect.

Soft light can be achieved by using a softbox, umbrella, or diffusion materials. These will help to soften the light and create a more flattering look. Hard light can be created with a bare bulb or a spotlight. This type of light is harsher and can create more shadows. Experiment with both types of light to see what works best for your videos. Knowing which type of light to use for each situation will help you create better videos.

Use a Green Screen for Unlimited Creative Possibilities Possibilities

Lastly, using a green screen effectively in your shoots can give you more creativity. A green screen can be used to remove the background and replace it with something else. This can be anything from a different location to a graphic or even another person. The possibilities are endless and can really add some interest to your YouTube videos.

If you choose to use a green screen, the lighting is important to make it look professional. Green screen lighting should be bright and even. Green screen lights will help to avoid any shadows on the screen. Typically, having two lights on either side of the green screen backdrop should be sufficient. By using these simple tips, you can take your videos to the next level and create content that is more engaging and professional.

In Conclusion

With a little creativity, you can develop a popular and successful YouTube channel with many visitors. To set yourself apart, you need to understand your brand and what keywords you are targeting. Have consistency across all social media channels. Be sure to leverage other social media channels to grow your audience. Don’t forget to set yourself apart with great lighting and using a green screen. Following these simple steps will help build your brand, writing your own YouTube channel success story.

Thank you for reading!

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