There are several reasons why people are having problems when implementing SEO, the information in this article is written to help you learn more about on-page SEO and the things that will help you be successful with it. Firstly, we will be discussing the very basics such as what is SEO? what is on-page SEO, and why it is so important?
What is Search engine optimization (SEO)?
Search Engine Optimization (SEO) is a process of improving positions in organic (unpaid) search results in search engines. The higher the website, the more people see it. The history of SEO dates back to the 90s when search engines first appeared, in recent times it has become an essential marketing strategy and an ever-growing industry.
In the SEO business, it’s safe to say that things are always changing. Optimization techniques that worked years ago are being left behind, and SEO as a whole is evolving into a smarter discipline beyond spamming Google with links and keywords, there are sophisticated strategies for increasing organic traffic, as well as things like analyzing the competitive gap and the Keyword gap, Analysis, etc.
There are a number of strategies one must employ in order to be successful in the ever-growing competitive SEO landscape, and there are also four basic components of SEO that we all focus on in our daily work.
These components include:
- Keywords (and keyword targeting).
- Search volumes behind keywords.
- Traffic coming from organic search.
- Conversions of customers searching for our targeted keywords.
While the actual techniques revolve around the following:
- On-page optimization.
- Link building.
- Technical SEO.
Today’s article is focused on on-page optimization and we are going to introduce many great on-page SEO techniques that you should implement while you are working on optimizing your blog posts or blog posts. your website.
What is On-page SEO?
On-page SEO, also known as technical SEO, is about optimizing the content of the website for search engines and users. There are some practices that are common on the page and these include optimizing title tags, content, internal links, and URLs. When we talk about on-page SEO, it often refers to a process where a person modifies their website in order to make it search engine optimized. This is one of the most important things to do and this is where you need to start before moving on to any other SEO method. Changing and adapting features such as meta title, description, header tags, and internal links; can increase your chances of ranking higher in search engines.
On-page search engine optimization is different from off-page search engine optimization, which is usually optimized from signals that occur outside of your website. Backlinks are a good example.
There are some well-known on-page SEO tools that you can use to analyze the top 10 results of your query. Some of these tools will also compare your page to the first few pages and give you saved recommendations for improving on-page SEO.
Here is a list of tools:
- SEMRUSH SEO writing assistant
- Frase (AI based tool)
Using one of these on-page SEO tools will ensure that you are using the research data to optimize your article for modern on-page SEO needs. They provide a great user experience and can be used by you or your writing team.
let’s not confuse on-page SEO-optimization with onsite SEO-optimization.
- On-site Search engine optimization usually optimizes the entire website with things like the sitemap and the definition of permalink structures.
- On-page SEO optimizes the content for a target keyword in a single blog post. This includes using appropriate titles, placing keywords correctly, ensuring the quality of the content, and considering many other factors.
On-Page SEO techniques for a better Ranking in 2020
here are a few non-technical things that you can incorporate today:
Improve the user experience.
- Make sure your website is responsive while broken links are kept to a minimum.
Ensure that readers coming from search engines spend a lot of time on your site.
If they hit the back button quickly, your ranking will drop quickly too.
- Make sure your site is maintaining a standard of professionalism.
- Use proper copywriting techniques to make people stick around.
Create good content.
- Try using benefit-driven subheadings to be more engaging.
- Don’t write fluff.
- Seek feedback and improve.
Factors to look for in On-Page SEO.
When it comes to websites, content stays king. In fact, he was promoted to Emperor after Google’s last update! Some people may have thought they used black hat techniques successfully to get good page rankings, but now search engines are starting to catch up. If questionable strategies can work for a while, they will be noticed by search engines and permanently blocked and punished.
Instead, focus on the fact that your website’s content deserves a more permanent spot in the page rankings. Note that content is not just related to the quality of your website. its presentation is also relevant. Design, legibility, functionality, and layout therefore also play an important role in terms of content.
The topic is an important part of SEO. You can get more traffic to your website simply by using keywords that are on the same subject as your main keyword. For example, if the subject or theme of your website content is a birthday, you could use candles, cake, balloons, and other keywords that follow the same theme, among others. Therefore, those who search for these additional terms can also find your website, increasing your sales opportunities.
Keywords, links, and meta-tags within the site
Make sure your website’s keywords, links, and meta tags are relevant to the content. Also, double-check your links and tags if they are broken or have any orphaned pages as they can negatively affect your page ranking. Of course, that doesn’t mean that you put all of your off-page and offline SEO efforts aside for on-page SEO. You need to focus on these factors to ensure that your page rank stays high and doesn’t suffer.
Google is today’s number one search engine as it regularly changes its algorithm to prevent scam websites from getting top rankings. Even if you are at the top of the list today, the next day you could fail due to the algorithm change. Check the news for updates from Google or any other search engine, keep up to date with the latest information, and make changes to your website accordingly. Google’s Webmaster Guidelines and their informative blogs can be of great help.
The meta title is rated as the most important on-page search engine optimization factor and the reason for this is that the more attractive and streamlined your title, the more people click. And, in general, the more clicks your post gets, the higher the rank. You should try to use the target keyword or keyword phrase at the beginning of the title tag (H1). However, if that is not possible, make sure it is at least included in the title.
Also, you shouldn’t repeat the same keyword more than once in the title tag as you think this will help the article rank higher. This will not be the case. It could actually hurt your ranking. Don’t do this and keep the title length under 65 characters.
Post permalink structure
The correct display of your URL is an important metric on the page and it is important to always use your target keyword in the URL and avoid the use of special characters, symbols, brackets, commas, etc. in the actual URL. Use hyphens to distinguish strings in your URL structure. These are known as “pretty” permalinks and are supported by most web browsers.
Example of a good permalink:
Use proper heading tags
Use header tags to highlight various headings, sub-headings, and important points in your article.
For example, in WordPress, the title tag is set as H1.
Note: You don’t need to use any other H1 tags in the article because one is enough for an article.
Stick to the H2 and H3 tags for section breaks and don’t use too many H2 or H3 tags as the google algorithms don’t like this.
If you’re using WordPress, you can click the content structure at the top to see if you’re using the correct header tags or not.
Use a table of content
As it has become important to write a detailed article, and sometimes the articles are as long as 5000+ words. Table of content is important because it could help users to navigate your long article better, and it also helps you to earn jump links in Google search.
Keyword density should be around 1.5% percent with a mix of LSI keywords. It is recommended to use semantically related words to help the search engines understand your content more. Use your main keyword once in the first paragraph and again in the last paragraph then use it in the content where it makes sense.
You can read more about keyword proportions in our article about Keyword Golden Ratio.
Images with Alt text + Meaningful name
Image optimization usually ensures a lot in driving traffic from image searches to your WordPress or website.
Keywords in the “image title” and the “alt text” ensure your blog post is more focused and targeted.
You should always give a meaningful name to the image before uploading and after that, adding an image to a WordPress page or an article, add alt text is important.
Word Count Per Post
Blog posts that don’t have less word count usually don’t perform well-enough on search engines. This is because they’re usually seen as being “less informative”. Even though there are exceptions for a general information-based blog but creating posts with at least 1300 words is the new standard.
Here is how the find idle word length for perfect ON page SEO:
- Head over to SEMRush.
- Create an account, click on the SEO content template (Left sidebar).
By adding schema (structured data), you already provided support to the search engine to understand your content better. This allows you to outperform your competitors.
For example, having your phone number and email address in the footer is certainly valuable to your visitors, but the search engine may not make sense. By using the diagram, you give context to its relevance. The scheme can be used for blog posts as well as on a professional website.
By linking blog posts, your blog readers can spend more time on your blog and increase page rank to other pages on your website. When connecting, try to use a keyword as anchor text, but don’t overdo it. Internal links relevant to the original post tell search engines that you are providing additional information beyond what is displayed in the content. There are some popular internal link plugins for WordPress as they use the Linkwhisper plugin to manage internal links.
Check out this page if you want to read more about backlinks.
Write Engaging Content
You need to write engaging content. If you’re trying to get along with bad content, your post needs to be a complete guide for that keyword. You need to learn how to involve your audience in a way that works for them.
Ask and answer questions from your readers.
Understand what they want to read, then write them down.
If you don’t write engaging content, people won’t spend a lot of time on your blog, your bounce rate will increase, and your rankings will decrease.
On-Page SEO – FAQs
Does On-Page SEO really matter?
You may have heard that off-page factors are more important in determining search engine rankings. While this is true, on-page SEO is still very important as it is the foundation of all of your SEO activities. On-page SEO is about organizing your website and its pages in a search engine friendly manner.
How to do on-page SEO in WordPress?
WordPress offers many useful SEO plugins for on-page optimization. Two most popular one is:
- Yoast SEO (free).
- SEO writing assistant (paid).