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When you build a new website for your business, one of the most important factors to consider is the payment gateway you use. With the various different methods of accepting payments, choosing the one suitable for your website can be quite cumbersome. Keep in mind that your customers always want the most convenient, fastest, and secure payment gateway to use.
The best payment gateways offer simple and quick ways to solve disputes and chargebacks. In this article, we have listed all you need to know about payment gateways, including more information with examples about chargeback. Without further ado, let’s get started with how you can set up payments in online stores.
During the payment process on a website, the payments have to go through a merchant account and a payment gateway. The merchant account is needed to accept credit and debit card payments, with the payment gateway being essential for connecting your online store and the merchant account.
With the new generation of payment gateways, the simplicity and convenience of setting up one for your website have increased exponentially. Earlier, you’d at least need a week or two to set up a payment gateway, but with services like Paypal and Stripe, it has become a job that can be done in a couple of days.
Before setting up a payment gateway for yourself, you first need to know about a few factors that affect the choice you make. There are different payment gateways that are suitable for different kinds of products. Let’s take a look at a few of the things to consider while researching a payment gateway for yourself.
- Processing fees for different debit and credit cards.
- Back-office payment rates and fees.
- Different methods of handling chargebacks
- Customer support quality
- The various countries that the gateway supports
- Products that can be sold through the payment gateway.
Now after considering these factors, the next thing to consider is the payment gateway to use. You can choose from the various options out there, keeping your and your customer’s needs in mind. Let’s go over some of the best payment gateways out there.
If you’re on the lookout for one of the most convenient and simple-to-use payment gateway on your website, Paypal is a great choice to try out. PayPal is known all over the world, and provides its services in most countries, excluding a few. This is the right choice for small and large businesses alike. With the various included security features, you can rest easy. PayPal’s processing fees start from $0.30 per transaction, with an additional 2.9% fee.
Stripe is an all-in-one payment platform that you can connect to your website to accept payments. Customers can be billed online directly or even in person. The security features included with Stripe are some of the best in the industry and can be used safely as the backend payment processor on any e-commerce website. The processing fees are the same as PayPal.
Square is a secure and fast way to accept payments online, in-person, or by POS payments. This payment gateway service is known for its low transaction fees and convenience. IT is also lightweight and business-friendly, which makes it a great choice to use as a payment gateway on your website.
Authorize.Net is a complete solution to accept payments from a wide variety of payment processors, including PayPal, Apple Pay, and various credit and debit cards. Also, the security measures included with this let you prevent fraud and chargebacks. The processing fees start at 2.9 percent with $0.30 for every transaction you make.
To connect a payment gateway to your website, you will first need to select one of the hosted gateways or build a new one yourself. If you plan on using a hosted payment gateway, then you’d first need to connect a payment form to your website. This will let you collect information on the customer, the type of the order, and the quantity being ordered.
Next, you’d just need to sync your payment gateway with the created form and wait for approval to get started with seamless and secure payments for your users. There are also various payment form templates that you can use to directly apply for new payments. These templates can either be used as-is or you can make various modifications to it that let you customize it according to your needs.
Now that you have a good idea of how you can connect payment gateways to a payment form and use it on your website, let’s take a look at some of the common good practices for collecting online payments.
While setting up a payment interface on your website, it is essential to consider the demands, convenience, and security of your users. The better the process is laid out to the customer, the more likely they will be to make a successful payment. We have listed some of the best practices you can follow for this purpose.
When you provide more options to your users, they are more likely to make their payments on your website. This can be even more relevant when you have a lot of international traffic on your web store. Payment options like bitcoins are popular these days, adding it as a secondary payment option can improve your sales.
Security is another factor that your customers look for whilst making online payments. An SSL certificate is essential to make your e-commerce website more secure and encrypt debit and credit card information. Make sure that the SSL certificate is displayed while users check out to build more trust.
One way to ensure that your customers can quickly buy products on your website is to make the account creation process optional. This will let potential customers know that they can trust the website and quickly make purchases without any prerequisites.
With the various different options of collecting online payments, you need to choose the one that works the best according to your needs. Various factors like the amount of traffic that flows to your website, the items and services you sell, and the demographic of your customers are important to consider. We hope this article has cleared any you may have on this topic.
Thank you for reading!