Reading time: ~2 minutes
Are you in charge of social media for your college? Or perhaps you are a senior leader trying to figure out new ways to weather this financial storm brought by Covid-19?
If so, you’ll no doubt want to know how to utilize higher education marketing to your advantage and bring in those students who might be wary of spending their money on a university during a crisis. If one thing is for sure, Covid is the end of the university buffet. People will not automatically be queueing at the door to sign up.
Thankfully, there are loads of ways you can get involved. Here’s everything you need to know about crafting a great higher education digital marketing strategy.
1. Use Social Media
Every young person today uses social media as the main means of communication. If you don’t understand it, be sure to read some great books on the subject to enlighten you.
Use this to your advantage. Get online and make it the centre of your higher education digital marketing strategy.
Make sure not just your university but every department and club in your university has an account on Twitter, Facebook, Instagram, Ticktock, and Snapchat. You could even get on Pinterest.
Remember that every platform is different. You can just copy and paste your content. You have to think about how you can frame your content for each platform.
Twitter is all about quick text bites that are punchy, Instagram is very much a visual-first medium where the image is the most important factor.
Ticktock is all about videos and dancing so you need to think about how to convey what you want in a happy way through the medium of dance, without being too cringe.
Give your staff advice on how to use social media.
Combine great social media with a great SEO strategy for colleges and you’re flying.
2. Word of Mouth – Current Students
The best thing you can do is to use your current students to be in the front and centre of your marketing campaign.
They know your college best and they chose to come and study there so be sure to get them involved. Get them to talk about the subjects they study, the people they’ve met.
3. Video Marketing
One of the best ways to create higher education marketing strategies is to start a video campaign.
Spend money on a good video editor and filmmaker to put together a highlights reel of the university, get them to cover all the events that take place on campus, and combine that with some scenic shots.
If it looks like a nice friendly place, chances are this will be easy to convey on camera without much effort.
If you’re still struggling, you could hire a higher education marketing agency.
Higher Education Marketing: Embrace the Online World
If you want to embrace higher education marketing then you need to focus most of your attention on the online world.
Draw an effective SEO strategy and find a great video editor to help you put together an amazing film that is shareable. Remember, it is your current college students who should be at the front and centre of your campaign.
If you are interested in learning more about higher education marketing, check out the rest of our site.
Bonus video: Higher education marketing during Covid-19: How to navigate the new normal
Thank you for reading!