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All about Instagram Marketing. If you are a business and you are not on Instagram, get on it pronto. Why? Because Instagram is an excellent platform to market your brand. Originally a hub for photo sharing, Instagram morphed into a full-fledged marketing platform over the last few years.
With millions of users on Instagram, you should have no problem finding your target audience. However, Instagram marketing is no easy feat, so successful brands work with an Instagram agency. Before you worry about getting an agency to work with, here are the essentials of Instagram that you need to know:
It is vital to handle your brand awareness. You need to do your best to get as many people to follow your brand as you can. If you are an established business but new to social media, be sure to ask your customers and prospects to follow your Instagram handle. You can do this through word-of-mouth or emails.
As per the statistics, more than 73% of social media followers follow social media brands to get their latest. In other words, this is an excellent reason to put in the effort to amass as many followers as possible. Email everybody on your mailing list. You could also use relevant hashtags and Direct Message (DM) other brands similar to yours or those who can collaborate with you.
It would be best if you created an excellent first impression
No one has the time to go through every word of your blog post or every picture on your profile. You can expect them to quickly glance at your profile before they move on to the next. In other words, you need to grab their attention when they find your account if you want to get them to follow you.
To create an excellent impression, use a high-quality image of your brand logo for your profile picture, briefly explain what your company does in the bio, and add a link to your website or channel.
Make use of Hashtags for all your posts
Hashtags can be beneficial. Including relevant hashtags in your captions is as critical as the content itself. Marketing your content is as important as creating it.
Be sure to caption all your photos and videos with relevant hashtags to drive traffic to your posts. You can get people who follow those hashtags to check out your posts and follow your Instagram handle and other pages if they like what they see.
An excellent way to start is by brainstorming the most commonly used hashtags relevant to your business. You also can create your own hashtag and add it to every post that you upload. This allows people to click on the hashtag and find your other posts that contain the same hashtag. The added advantage of using a custom hashtag is that you may include it in a contest or competition.
Posting content every once in a while will not get you anywhere. You need to regularly post tons of content to compete with the high profile brands that dominate the attention economy. With the deficient attention span we have today. You need to be able to grab the visitor’s attention in the first two or three seconds. Instagram automation tools will help you to post consistently.
Post as much valuable, eye-catching content as you can. While it is not the best idea to spam your followers’ news feeds with posts, you can post as much as you want on Instagram stories. People are also more likely to check out your stories than your posts because they are easy to miss.
Keep your audience engaged
Interacting and engaging with your audience is as important as creating and marketing your content. Failing to engage your followers is a sure-fire method to lose them. Be sure to promptly answer their questions, reply to their comments, and address their issues regularly. Doing this will not only show your followers that you care, but you also boost your chances of getting new clients through referrals.
Additionally, you can avoid getting stuck in a rut due to a lack of ideas for content. Your followers’ questions and suggestions can help you improve your existing content and create new content. Use Instagram live to talk to your followers directly. Doing this once a week is an excellent idea.
At the end of the day, customers want excellent service, which means that you have to engage your customers and show them that you care. Want to stay in the game? Care about your audience.
Make use of Offers and Discounts
Discounts are a useful way to encourage people to purchase your products and services and get others to do the same. You may offer discounts every once in a while and end up selling more than you would otherwise.
Consider Targeted Advertising
Believe it or not, targeted advertising is still king. Targeted advertising helps you get people who are probably not aware of your brand to follow your Instagram account.
Facebook owns Instagram, which means that you can run your ads the same way on both platforms. Consider a barrage of parameters like age, location, gender, etc., as you look for your target audience. Ensure you advertise high-quality content because mediocre content will not do much to get you followers, irrespective of how much you spend on your ads.
If you are having trouble handling your Instagram marketing, hiring an IG agency is an excellent way to get mileage on Instagram and expand your overall brand recognition.
Thank you for reading!