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Are you curious about the benefits of local SEO for your business? If you do business locally, you need to work on your local SEO to connect to local consumers.
Consumers often head online when they want to buy something or find a local service provider. Getting your company to the top of those searches increases your business’s chances of being the one they select.
Keep reading for five benefits of SEO for local businesses.
1. Target Local Customers
Whether it’s a retail or service business, you want traffic from potential local consumers when you run a local business. By including local SEO, you increase the amount of local traffic you get. That targeted traffic is more likely to become a customer than someone who finds you through a more general search and doesn’t live locally or plan to visit your area.
2. Stay Competitive
If your competitors are paying attention to local SEO, they’re likely ranking higher than you in local search results. That means your potential customers might choose them over you. By upping your local SEO strategy, you can rank at the top near those competitors.
Some of your competition might not be using local SEO yet. When you start using it, you can be the one who snags local traffic from organic search results.
3. Capture Mobile Traffic
Mobile searches are more popular than ever, considering 81% of Americans own smartphones. A lot of those mobile searches are for local businesses while they’re already out and about. Consumers might search for restaurants near them when they get hungry, or they might need to find a mechanic if they’re having car trouble.
Local SEO makes it easier for those mobile searchers to find you when they’re ready to make a purchase. It puts you in front of consumers actively seeking your type of business.
4. Save on Marketing Costs
If you DIY your local SEO, it’s a free way to attract targeted, local traffic. You can incorporate local keywords, claim your business on search engines, and build citations on free online directories.
Hiring SEO services take up some of your marketing budgets, but you’ll often find it’s worth the investment. A local company knows the local market and the current best practices in local SEO. Paying someone else to do the job quickly can save you time and increase your traffic and sales faster to boost your business income.
5. Improves Trust
Local SEO can help you secure a spot near the top of search results and appear in other spots, such as Google My Business and Google image search results. Consumers feel that businesses ranking high in those results are more trustworthy. Coming across as a reputable local business might convince consumers to use your business for their needs.
You can also build trust by creating reliable local content. If you own a landscaping company, you might write articles about common local pest problems that damage landscaping or the best plants for local landscaping. When people search for those topics, they can find your content and feel comfortable with your subject’s expertise.
Enjoy the Benefits of Local SEO
Understanding the benefits of local SEO can be the motivator you need to integrate into your marketing strategy. You get more targeted traffic with people who want your services, which can boost your business.
Head to our archives for more effective SEO tips and advice.
Bonus video: Local SEO In 2020, How To Rank #1 In 4 Simple Steps
Thank you for reading!