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Did you know that an average-sized house takes about 12 gallons of paint to repaint the exterior? You probably did because you’re in the painting business, but what you want to know is how to promote your new company.
You know the ins and outs of the business and are ready to strike out on your own. How can you start your own painting company and make sure it’s profitable?
Painting services are raking in around $27 billion per year in the states. Here are the best tips and tricks to put your business ahead of the others and get a piece of that profit for yourself.
Be Your Brand
First steps first: you need to figure out who you are. That means writing down your values and vision and nailing down a perfect name for yourself.
It might seem like an easy step that you’re tempted to skip, but it means more than you think. You need to set yourself apart from the others and show your customers why they should choose you.
Do Your Paperwork
Another reason you need to get your name right — you have to file for your LLC and buy your domain name. If you’re going to have a successful company, get the paperwork done right out of the gate.
You’ll also need to file for an EIN, a registered number that will allow you to open a bank account and pay taxes. Don’t forget to check if you’ll need a business license in your region and file for liability insurance for you and your workers.
Starting a painting business isn’t just setting up the bank account and going out to paint houses. You’ll need to do some marketing, too.
Try the traditional route, with online or print ads in places where people search for home improvement services. Don’t be afraid to get creative and try other, non-conventional marketing tactics.
For example, set up free social media accounts and show off your hard work. Check out some contractor internet marketing services for ideas regarding content, lead generation, and more.
Customer Feedback and Testimonials
Once the paint dries on your latest project, your job still isn’t done. Customer feedback after completion is just as crucial as getting the job in the first place.
As a new company, it’s crucial to earn customers’ trust. Listen to what they have to say and offer resolutions if they’re unhappy.
If they’re completely satisfied, ask if they will record a positive video testimonial for your website or leave a positive online review. Word of mouth is essential to new businesses like yours, and it doesn’t hurt to ask for it.
Your New Successful Painting Company
We know after reading this article that you’re excited to get started. You’ve got the tools to create a successful new painting company, so what are you waiting for?
If you want to learn more about developing your online marketing skills, we’ve got you covered. Check out our other business articles for information for everyone from beginners to advanced online marketing pros!