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SEO may not be the first thing that comes to mind when you are considering targeting house sellers, but it has proven to be a very reliable strategy that delivers results over the long term. Many other marketing tactics, and paid media approaches, are often considered the best way to target house sellers and collect house seller leads, however, throughout this article, we will explain the fundamentals of SEO and how they can help you get more house-seller leads in the real estate business.
Local SEO
Local SEO refers to the process of optimizing a website or web property for the purpose of attracting customers and clients in a local area. For example, service businesses and retail outlets in a certain area would want their information to be easily accessible to people in the area they service, who search for their service or type of retail store. Local SEO describes a range of practices designed to maximize success in that way.
When it comes to targeting house sellers with local SEO, you will use the information you have about the areas you are trying to capture those leads and then optimize your website or certain website content on a larger website to attract those leads.
Off-Page SEO
The term off-page SEO refers to SEO activities that take place away from your website. One of the most common types of off-page SEO is what is referred to as link building. Link building is the process of trying to find other websites and other web properties to make a hyperlink from their website to your website.
The reason people try and maximize the number of backlinks that they have is that, on average, websites that have more backlinks from authoritative internet sources tend to rank higher in the organic search engine listings, thus attracting the lion's share of the house seller leads that search for a real estate agent on a search engine such as Google.
Though off-page SEO is much more nuanced than just building links, link building tends to be one of the primary activities when it comes to off-page SEO.
On-Page SEO
As the name suggests, on-page SEO is about optimizing the pages of your website to make them easy to read, effective at conveying the key messages and ensuring they provide the right information, in the right sequence, for the people who land on the website.
On-page SEO is critical because the content you have on your web pages is what the search engines analyze to determine what your website is about when determining whether to show your website to people searching for a real estate agent. So if you have good quality content about selling houses, the process of selling a house, and how you can help them sell the house, you are more likely to attract the website visitors that are searching for those things in the search engines. Also, you can try to add reviews on your business to your website. For instance, you can embed business reviews from Google with the help of third-party tools like widgets. This will demonstrate a high level of your expertise, and those reviews can also attract new audiences to your website as they can be demonstrated via featured snippets on Google.
Bringing It All Together
Each of the above-described elements is critical for an effective SEO campaign. However, each of them alone is insufficient to generate a steady stream of house-seller leads.
But when you have a content-rich website that provides valuable information to a user, and local information that makes it clear to the search engines where your service is relevant, backed up by other websites on the internet referring to your website, then you have a very powerful asset that can generate you a large quantity of house seller leads.
Oyoy Inc is a company that specializes in just that.
SEO Takes Time
It is important to keep in mind that SEO campaigns take time to build momentum. Many SEO professionals refer to what is called “the sandbox”. Google themselves has denied the fact that something such as the sandbox exists, but it is the experience of many website builders that even after publishing a website, it can sometimes take 6 to 12 months before your website will start to receive organic search traffic. This warming-up period is often affectionately referred to as the sandbox.
Because of this, you need to set your expectations accordingly. If you need house seller leads tomorrow or next week, then SEO will not be the most suitable marketing activity to undertake. If you need leads instantly, you will need to experiment with other forms of paid online traffic.
Even if you do other instant forms of paid website traffic, it is a smart thing to do also to initiate an SEO campaign because a paid ad campaign will stop as soon as you stop spending money, however, an effective SEO campaign will pay dividends for years after the work has been completed.
Final Thoughts
Though SEO does not produce instant results, a quality SEO campaign consisting of local SEO, on-page SEO, and underpinned by a solid off-page SEO strategy, can transform a business over the medium term. These elements, when used together, could bring a business house seller leads for years to come without the ongoing expense of paid advertising.
FAQ's
What is SEO?
‘Search Engine Optimization stands for generating traffic via free, organic, editorial, or natural search results in search engines. Search engine optimization improves the position of your website in search results. You will reach more people if your website is listed higher in search results.
How easy is it to learn SEO?
There is a simple answer to this question. It can be difficult, but the more knowledge one gets about SEO, the easier it becomes. Learning SEO can be challenging in the beginning because there is so much information to read about search engines and how they work.
Is it possible for me to do SEO myself?
DIY SEO (Do It Yourself SEO) is absolutely possible for you. Anyone can learn how to do SEO for their business with a little research and a lot of practice. The rule of thumb is to learn everything you can by reading posts by SEO experts. They all started somewhere too!
Thank you for reading!