This guide tells you about Branded Domains (EMD and PMD). In this article, I am going to give you an insight on which domain to purchase and I will also try to help in solving your issues regarding this.
Well, to be honest, it depends on what is your goal and how long you want to work on a particular domain.
To illustrate my point, let’s get into the detail of this…
Exact Match Domain (EMD)
If you are an event blogger and working on an event then EMD will be the best for you. This will give you an extra bit of boost in ranking your event quickly.
Similarly, if you have an offline business and you have already established it well then you also have to purchase an EMD because people already know you and this will help them to find you online easily.
Note for Bloggers!
According to my experience, Google does not like EMDs much and if you want to work for a long time then you must go for a branded domain.
Partial Match Domain (PMD)
I personally also do not like PMDs much but again if you are an event blogger and the EMD is already taken by someone then you can buy a PMD too.
On the other hand, if you are working on a small niche (micro-niche) then you can also purchase a PMD. This will contain some part of your keyword, so you will have a little bit of an edge in search results.
If you want to take your online business long term then you must go for the branded domains. They are best and Google loves them.
To prove my point, I want to take Google as an example!
The word Google is a brand and does not include any keyword. Similarly, other authority sites like Amazon, eBay, etc are all brands.
Although branded domains are a bit difficult to rank, if you build some authority and branded searches you will see skyrocketing your rankings.
According to my personal experience, one should work on a branded domain and choose such a name which is easily memorable.
Google itself is a brand and if you also work on a branded site and make it popular you can not imagine how far you can take your online business.
If you are still confused then simply use the comment box to ask your queries and I will try to answer them.