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Your storefront is among the first things your customers see when they come into your store. Therefore, it's essential to perfect its look with window graphics if you wish to impact established and potential customers. Empty buildings won't do the job of marketing your business. Your windows, doors, and walls are a blank canvas for your business to convey your branding message that will turn heads for all the right reasons.
Let's look at how you can use window graphics made by Craftsmen IND to market your business.
Use custom window graphics to enhance your business windows
Business windows can look professional yet personalized when they have suitable graphics on them. Custom window graphics strike an essential balance by drawing your visitors' eyes and creating a lasting impression. You'll find more customers reading your information, taking in your business logo, finding themselves with your products or services, and ultimately connecting with your brand.
When you enhance your business windows, they won't sacrifice their form for function. You can showcase your business' details like contact information and location in an attention-grabbing way using your brand colors, shading, readable fonts, design materials, application, and more. Ensure that you present it all clearly and distinctly, highlighting the name of the business, logo, official website, social media platforms, contact information, and hours of operation.
Increase brand awareness
Brand awareness comprises a few layers, and using window graphics to market your business can help you with each one. First, simple brand awareness means a sizeable amount of your target audience has heard of your business. For B2B operations, professional organizations hold that awareness, while B2C businesses' main goal is to understand the public.
More robust brand awareness goes a step further. Your target audience has heard about your brand and made some connection with your products or services. The link itself is emotional and mental through associations you've curated through visually impactful, consistent, and distinct brand messages.
Storefront window graphics add to your business messaging, complementing other sources like your social media platforms, your website, employees, advertisements, and your products and services.
The best brand awareness strategies should incorporate custom window graphics to compliment all your advertising and marketing strategies your business is using. Together, they can elevate brand awareness that can go beyond name recognition.
Use window graphics to promote sales and specials
Window graphics are among the best ways you can use to advertise sales and promotions in your store. Given their range of customizations and options, from high-quality logos on the entire window printed on perforated film to informative sticky window decals, window prints relay information to your customers about the goods and services that make your business thrive.
Ensure that you do everything possible to maximize your products and services' exposure and set your business apart from the competitors, including using promotional window imagery. Decals and cling film are great for conveying information about your monthly specials and discounts, membership plans, new merchandise, product releases, and seasonal sales.
Improve your space's ambiance
Window graphics bring life and personality to plain glass at a fraction of the cost of traditional renovations. Few other window designs can match window graphics' price points.
From the inside, window graphics also add some privacy and a sense of refinement to your store or business. Your staff can avoid feeling like fish in an aquarium every time foot traffic goes by, while clients and customers can feel like they are part of a more intimate and involved space. Whether you use full vinyl, perforated vinyl, window films or frosted window imagery, or strategically placed stickers and decals, your staff members and visiting customers will experience outdoor views and natural light without feeling exposed.
From the outside, when you use window graphics on your business, your building becomes more than just a brick and mortar store because these graphics are branded and can be embellished. They are heightened to match the brand personality you wish your business to be known for.
Create flexible marketing opportunities
You can easily change window graphics. You can change in a few updated decals, vinyl lettering, and impact images when your business information changes, like contact information or operating hours.
As a business owner, you may also want to promote various products, such as your new line of winter wear or new merchandise. The possibilities are endless, and the decision entirely lies with your marketing targets.
You can use this flexibility in marketing to your business' advantage. Companies with changing window cling and decals convey that they are lively and thriving with new deals, new merchandise, and creative promotions. Even the most loyal customers will feel there's something new to see in your store every time they visit.
What's more, you can use switchable window graphics to create a sense of urgency in your sales and promotions, drumming up excitement and making the offers seem too good to resist. Examples of offers you can use window graphics for advertising include holiday specials like Labor Day sales or Black Friday sales. In-store only promotions, sudden flash sales, seasonal products, and weekly or monthly deals advertised to foot traffic can be quickly interchanged when the period ends.
Use up all the available space
Blank windows are like a blank canvas that presents so many benefits for your business' marketing strategy. They pull in natural light, make a room appear more prominent, and can give your building a uniform look from the inside and outside. Window graphics can make use of every available space in your store. They do so without altering the aesthetic look of your store or creating clutter.
With today's advanced printing materials, custom window graphics for your store don't have to sacrifice the benefits of blank windows. Perforated and frosted windows can both bring in natural light to fill your store. Likewise, smaller window graphics can be hung individually and printed using white ink and transparent materials to maximize natural light passing through, brightening the interior, granting outward visibility, and taking advantage of all the advertising space.
Thank you for reading!