How important is web hosting for SEO? Can web hosting affect my rankings? If you want to know answers to all such questions then keep reading as here you will find all about the importance of web hosting for SEO.
The straightforward answer to these questions is, YES! Web hosting plays a vital role in ranking your site well.
Want to know, How? Keep reading!
Importance of Web Hosting for SEO and Rankings
Now, let me tell you what you should be looking for when buying hosting for good SEO and rankings in the long run.
1. Uptime of > 99.98%
This is a very crucial thing which you should keep in mind while buying a hosting. Always try to buy hosting from a company that offers an uptime of at least 99.98% or plus.
The reason why I am saying this is if your site goes down frequently then Google thinks that your site is down or under maintenance and it can possibly de-rank your site.
2. Hosting Must Offer Quick Load Time
So, if Google takes care of speed then you should as well and should never compromise on the speed of your web server.
If you want to compete with others in search results then your site must load under 3 seconds or even faster because in the end only he will rank who keeps one step forward.
Nowadays, cloud hosting is at its boom due to quick loading which it provides. You can definitely go for it as it is not too expensive.
If you ask my suggestion, fastest hosting I saw is Stablehost. You easily can do page load about 1s with right setup.
StableHost offers 50% OFF on Web Hosting Starter & Pro (first invoice)
3. Must-Have a 24/7 Support
If you are not a developer or don’t know the technical stuff then you must select such hosting which offers 24/7 live chat or call support.
I myself don’t know all the technical stuff that is why I always keep this option in mind to avoid any complications.
Well, this option does not directly help in your SEO but indirectly it does. If due to any technical reason your site is down then you can instantly contact the support and resolve the issue before Google takes action and drop your rankings.
4. Location of The Server
This point is also very important for your SEO. Let me explain it to you, if your target audience is in the US then you must buy a server in the US, similarly, if your target audience is in Germany then you must buy a server in Germany.
WONDERING, why it is so?
Because, if you buy a server near your target audience then your site will load quicker and it will have a better user experience for your customers.
If you want to earn money through your online business then I am sure you also want to make it secure.
So, it is highly recommended that you buy such hosting which offers good security so your site can be protected from hackers.
A few years ago, Google has also started focusing a lot on the security of the websites so it can give its users a better experience. That’s why they have added HTTPS versions in their algorithm because it adds an extra layer of security to your site and increases the trust of the users.
So, make sure that your hosting also offers an SSL certificate so you can install it on your site and make it rank better.
Well, this option is not very important but if your hosting offers free backup then why not. In case, you lose your site data you can easily recover it by contacting your hosting provider.
But, my advice is…
…never ever rely on the backup of your hosting provider instead create regular backups of your site yourself.
Hosting can make or break your site and it is very important for SEO. So, before buying any hosting always keep the above points in mind as they will help you in making a better decision.
Want to know my recommendation?
If you have just started your site and it does not have much traffic, then Namecheap is my best recommendation for you.
Lastly, I would like to say that if you need any suggestions or help you can ask me anytime using the comments section.