What Are Backlinks and Why Do They Matter?

What Are Backlinks and Why Do They Matter?

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Did you know that there are over 400 million active websites in the world right now?

Thanks to companies such as WordPress and others, it is easier than ever to market your goods and services online. This means that if you want to get your site and products out in front of the crowd in 2020, you have to work for it.

Many are starting to see the value of using backlinks to raise their SEO value. What are backlinks, and how can you use them? Why not read on to find out.

The Google algorithm is constantly evaluating and ranking each website and page. It looks at the content of your page, its age, and popularity. However, it also looks at how it interacts with other websites via links.

If many websites link to a single site, such as Forbes, it adds to that site’s value. Google assumes that the site must be trusted and hold valuable information.

There are many ways to increase the value of your website. You should contact the best SEO agency you can to learn more about the different techniques. However, backlinks continue to be one of the most effective.

How Does this Increase the Value of Your Site?

The Google Algorithm looks to see how many sites have linked to your site and allots a certain value accordingly. However, the evaluation does not stop there. It will also allow further value based on the quality of the sites that are linking to you.

It does this based on two criteria. The first is whether the linking site has relative content. Google does this to ensure that links are not purchased from irrelevant sites. Secondly, Google allots value based on the authority of the linking site.

This ensures that websites do not simply purchase poor quality links to up their location in the Google ranking system.

How Does this Get Your Site noticed?

The concept of measuring the authority and value of sites is not new and has been around almost as long as Google. It was first explained thoroughly in a scientific paper written by Larry Page and Sergey Brin themselves in their scientific paper called The PageRank Citation Ranking: Bringing Order to the Web.

A simple example can help us to understand how the valuation system works. Think for a moment of a library with 1000 books. There are 50 books on quantum mechanics. How can you tell which of these 50 books carries the most value? One way is to understand what sources they are based on and their citations.

Google evaluates websites according to their citations and promotes those who have strong sources. Suppose you can get a high authority site to link to your website; your credibility increases immediately. Google rewards you by moving your site up the ranks.

Getting your website out in front of the crowd is a challenge in 2020. The rise of construct-it-yourself website creation sites has allowed many to market themselves online. However, focusing on good SEO and utilizing backlinks can help you get your page up.

If you are interested in learning more about online marketing and business, we may help you. Why not take a minute to browse our blog articles. We write on a range of subjects that inform our headship about important current developments.

Bonus video: What Are Backlinks and How Do They Work?

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