Online Tools for SEO And Marketing

01/20/2021 12:00 AM

As you may already know, SEO is a vital part of any marketing campaign. Over the years, it has become the key to running a successful digital venture. The only way you can make the most SEO for your website or platform is to have the right tools.

SEO tools will be your basic necessity if you want to curate the perfect marketing plan online. If your marketing technique is SEO-optimized, you are sure to reach a wider audience more efficiently.

There are a lot of elements that go into SEO-optimization. You will need to use a variety of different tools to make sure you do it right! With an array of options available in every type of device, it might get a little challenging to pick the right one.

So, continue reading to learn more about the different types of tools and which ones you need to use!

Types of online tools used for SEO and Marketing

Given below are the different types of SEO tools that can help you with marketing online!

1.     Text Content Tools

Optimizing all the content you write on the internet is of the utmost importance. Even though many different aspects are involved in SEO-optimization online, the content you write is crucial too. Text content tools help you find ways to optimize the content you write for your website.

This helps it rank higher in Google searches and makes your website more visible online. Keyword research and usage is one of the main aspects of SEO-optimised content. And text content tools can help you with these keywords!

Mentioned below are the top text content tools on the internet.

Plagiarism Checker

Crisp and grammatically correct content is the best way to rank higher on search results. If you only crowd your content with keywords and neglect minute details like punctuation, your content will not perform well. One of the most important text content tools you need to use is a plagiarism checker.

Search engines do not appreciate plagiarized content, so it will not rank high enough. So, you must out your content through a plagiarism checker online, which is free of charge, to avoid any discrepancies with your content.



Besides keyword research, you also need to make sure that you have a solid plan for your content. Without a plan, your content will have a tough time ranking high on search engines, even with the right keywords in place.

With WooRank, you can create a customized strategy for your SEO. You can use this tool to figure out a plan and whether the content you have has the right keywords or not. Apart from this, WooRank also helps you narrow down your errors and tips on making your content even better!


2.     Website Tracking Tools

Website tracking tools are crucial because they tell you who is active on your platform and its performance. With these tools’ help, you can figure out how well individual pages on your website perform and where you need to improve.

You can consider these tools to be a more advanced version of website analytics tools. This is because they not only analyze your website’s performance but also provide you with additional information like funnel analytics.

Here are two of the most useful website tracking tools you can use for SEO-optimization.

Crazy Egg

Crazy Egg is an excellent website tracking and analytics tool because of its affordable price and innumerable elements. It is effortless to use, and you can figure out its characteristics in no time.

One of the best features of this tool is that it gives you real-time data. You also get heatmaps for your website, which show you the webpages you get the most and the least traffic. Apart from this, you also get scroll maps and A/B testing.

Scroll maps show you how your clients scroll on pages, which gives you an idea about their likes and dislikes. While on the other hand, A/B testing is when you switch things up on your website and see how your viewers will react to this change.

This tool can be integrated with your Shopify or WordPress account. Additionally, you will also get great tips on how to improve SEO on your website. All this starting at $29 and a 30-day free trial!

Stat Counter

Stat Counter is a great option for you if you are looking for bounce rate pages, user country, visual maps, navigation paths, etc., in real-time. This tool lets you track your website’s progress over time and gives you multiple elements to measure the changes.

The best part about this tool is that it sends you alerts on your mobile phone. This way, you know exactly when someone is using your website. Moreover, this app’s paid traffic analysis feature also allows you to assess your platform’s traffic.

You can also keep a check on your website’s SEO and improve it through this tool. Connect your Stat Counter app to your google keywords and figure out what people are searching for. This will help you research for the future and improve your website’s performance online.


3.     Backlinks Tools

Backlinks are like a ‘digital stamp of approval’ from other websites. Having powerful backlinks from high domain authority pages helps your website to have great SERP rankings.

Search engines recognize backlinks and understand that your content is worthy enough that other websites vouch for it. Earning the backlinks to a particular webpage or your website will positively affect your visibility and ranking.

Broken link building and backlinking is a crucial part of your off-site SEO practices. While you cannot earn backlinks overnight, you need to show patience to conduct competitive backlink research.

SEO backlinks tools can help you discover links, analyze competitor strategies, and strong research backlinks. From finding backlinks to monitoring them, SEO backlinks tools will do wonders for your search engine rankings. Let’s go over some of the best backlink tools you can use to perfect your SEO strategy.

Check My Links

If you’re looking for a simple yet effective backlinks tool, then Check My Links is the easiest one to use. Available as a Google Chrome extension, you’ll find that Check My Links is one of the best tools you can use for backlinking.

With the Check My Links Chrome extension, you can quickly check any webpage with their backlink checker. The backlinks will show up in highlighted colors. Green highlighted links for active and red for broken or dead.

Your target should be the red highlighted links, which are broken external links. Broken link building is a great backlink strategy that many SEO experts swear by.


With backlinking being one of the most important aspects of online SEO, you need a tool that can help you keep tabs on all your backlinks. OpenLinkProfiler is one such tool that can give you results for up to 200,000 links in every report.

You can get details on new and fresh links with this tool because of its extensive database. Additionally, the free version of this tool enables you to export 100 backlinks in .csv formats. However, the paid version lets you do more than that.


4.     Keywords Tools

Without targeted keywords and phrases, your content is most likely never to reach the intended audience. That is why keyword research is an essential SEO strategy.

By optimizing your content with specific keywords that have good search volume, your page will rank higher on SERP. But how will you know what keywords to use and how many times to use them? That is where SEO keyword tools come in handy.

SEO keyword tools give you detailed keyword reports from search engines and competitor websites. This information helps you select the relevant keywords and reaching your target audience organically. Let’s see some of the best keyword research tools you can use to get the most out of your content.

Google Keyword Planner

Google Keyword Planner is a powerful and straightforward keyword tool. For a free platform, the functionality that Google Keyword Planner provides is beyond satisfactory.

The results you see on Google Keyword Planner come directly from Google, one of the top search engines. So, you can best believe that the results are precise and authentic.

Google keyword planner also has the exact search volume of the keywords sourced directly from Google. It is an excellent option for commercial and business websites looking for insight into their audience.


Curated by Mangools, a famous SEO tools developer, the KWFinder is a unique keyword research tool. This platform is simple, and you can easily find keywords for your niche that have low SEO difficultly.

Other features of KWFinder include keywords for all languages, all niches, and all locations. You get accurate statistics and competing keyword data for every keyword that you search. In the reports, KWFinder will give you a comprehensive SERP overview too.

They have filters and many options that you select to refine further and perfect your search for your niche. KWFinder is a part of 4 SEO tools by Mongools. KWFinder will give you a couple of free searches, but you should invest in their subscription plans.

Ahrefs Keyword Explorer

If you’re a budding content creator, then Ahrefs is the keyword research tool you need. This keyword tool will give you in-depth keyword reports, which are sourced from clickstream data that will provide click metrics for every search.

Ahrefs Keyword Explorer has a host of different features like SERP overview, 1000+ similar and competing keyword suggestions. You can also see the difficulty score of every keyword, which is very helpful. While Ahrefs Keyword Explorer is a subscription-based tool, you can try their $7 for seven days trial.


5.     Meta Tags Tools

If you don’t know what Meta tags are, your site is probably performing poorly on SERP. Every webpage on the internet has Meta tags, which are visible in HTML code. They help the search engine to understand the content on your webpage.

If you notice the search results on Google, you’ll be able to see the title of the page and a short description. It is nothing but the Meta title and Meta description, which gives a brief overview of the page. The users will look at these things before they click and reach your website.

Meta tags tools can help you check and select the best titles and descriptions. Being the foundation for SEO, optimizing your Meta tags is the best way to generate organic traffic. Let’s see some of the SEO Meta tag tools you can use to get your webpage right.

Yoast SEO Plugin

If you’re looking for an SEO plugin for WordPress, the best one out there is Yoast. With Yoast, you can optimize Meta tags and do so much more.

Are you in search of a multi-functional SEO tool? Yoast plugin will not only optimize your SEO but also update tags and provide several back-end options.

You can even add a focus keyword that is entirely invisible in your Meta tag. It is useful to help your SERP rankings skyrocket. Being a free tool, Yoast has a lot to offer in terms of on-site SEO for your webpages.

BuzzStream Meta Tag Extractor

Want to spy on your competitors’ metadata? BuzzStream Meta Tag Extractor is a simple tool that you can use!

It’s an effortless alternative to going through them one by one. Just copy all the URLs and paste them in the extractor, and you’ll get their Meta tags information.

You can even download the list as a CSV file if you’re going through huge lists. Within minutes you can have all the metadata of your competitors in a sleek chart form. Being a free tool, BuzzStream Meta Tag Extractor is handy and does the work without any hiccups.



Before you jump into SEO and digital marketing, you need to garner knowledge of the fundamentals. After that, you can jump into experimenting with the tools mentioned above, which will maximize your SEO strategy!


Thank you for reading!