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The code to text ratio is a simple tool that can look into your webpages and analyze the exact ratio of text and code present. You will just need to paste the link of webpages, and you can check up to 10 pages at a time.
Most webpages constitute HTML code that displays the page content. A web page’s code to text ratio is a measure of text about the HTML code. The marketing teams and SEO experts take care to keep this ratio within a given limit not to affect the loading speed.
We can say that a code to text ratio should be anywhere between 25 – 65 %. This percentage represents the amount of visible text to the amount of HTML codes. Many websites that rank on Google have a more significant amount of visible text.
The text to code ratio is not considered as a direct ranking factor for SEO. However, it influences the ranking ability of a webpage in many ways. Therefore webmasters and SEO professionals do not ignore the code-to-text ratio when working on a website’s ranking.
According to John Mueller, Google does not consider code to text ratio as a ranking signal. But the Google’s algorithms look at a bloated code website as slow and avoid presenting it in front of the users, especially on mobile and tablets.
Here are a few ways which you can use to keep your code-to-text ratio in a percentage that does not bloat the website and helps it in ranking better.
Keep the target audience in mind and build a user-friendly website. Websites that contain higher text content are more readable, and therefore they retain their audience for a longer time on the page. This signal is significant for search engines because they prefer ranking the sites built for people rather than the search engines.
Another factor that the search engines are always looking into is the User Experience (UX). Google is determined to provide its users the websites that give the best user experience. A higher ratio of text is indicative of a better user experience on a webpage.
Less code on a page means that the page will load faster. This happens when unnecessary elements are not present in the HTML code of the webpage. A web page’s loading speed is a significant ranking factor because users do not like slow loading websites.
Minimal code and higher text ratio allow the search engines to crawl and index the webpages quickly. This test enables you to identify the time required to load the main content of a webpage. It also helps you evaluate how the content and layout present themselves in front of users. The purpose of testing the code to text ratio is to identify the pages that may frustrate the users due to their slow loading speeds, unexpectedly moving elements that make the users click irrelevant features and make them quit the website.